Interview Trap: How to Price Anything, Even You
CEO: “How do you set price?” This question was the last question of the interview. I honestly thought the CEO was trying to trick me, but, because I was at […]
“Digital Strategy” doesn’t have to be an oxymoron
Nov 20 2014 Below is my interview with Chris Muccio of Social Fusion Group. We recently had the opportunity to interview Melissa Fisher, on the topic of digital marketing strategy. […]
Numbers Don’t Lie, But They DO Mislead
Being election season, ads are a constant irritant, and even the usually informative news media have become partisan. While sitting with my laptop working, I was ignoring the TV. An […]
Rewind: What Microsoft’s CEO Should Have Said
10 Do’s and Don’ts of Asking for a Raise (for Everyone) Microsoft’s CEO stuck his foot in his mouth last week and then tried to rewind and re-frame as fast […]
2 Ways to Turn Small Ideas into REALLY BIG Ideas
OK, one last mention of The Ice Bucket Challenge. Such non-traditional promotional tactics are being used more and more frequently, and they can be very successful, with one important caveat. […]
Ignore the Ignorant: Perverted Promotion
Last week, as we realized that we had lost a truly great spirit who brought so much laughter and joy to our lives, the vast majority of reactions were thoughtful […]
Survey Says…3 Ways You’re Wasting Money on Research
1. Planning Most people jump right past this step and launch into writing questions and sending surveys. The most important step in creating an effective survey (or any research) is […]
